<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">电子支付:指从事电子商务交易的当事人,包括消费者、厂商和金融机构,通过信息网络,使用安全的信息传输手段,采用数字化方式进行的货币支付或资金流转。电子支付的业务类型按电子支付指令发起方式分为网上支付、电话支付、移动支付、销售点终端交易、自动柜员机交易和其他电子支付。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">(</span><span lang="EN-US">2</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">)发展现状:</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子支付是经济社会进入电子化、信息化时代的必然产物,也是支付体系中最活跃、最具发展前景的重要组成部分。作为电子商务服务业先导和重要组成部分的现代电子支付体系已经逐渐成为支持我国宏观经济良性发展、提升社会整体运行效率的战略基础设施,在降低交易成本、提高资金流转效率、带动金融创新等方面发挥着越来越大的作用。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">对比</span><span lang="EN-US">2012</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">年中国网民使用及其</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年期待使用的电子支付方式分布情况可发现:</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">网银支付在中国网民生活中占据非常重要的地位,其次为第三方网上支付;</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">移动支付用户需求强烈,</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">从以上简报可总结出目前国内电子支付市场主要有几大阵营:一是独立的第三方支付企业,比如快钱、易宝支付等;二是国内电子商务交易平台价值链延伸的在线支付工具,比如支付宝、财付通、百付宝等;三是银行阵营,比如中国银联的</span><span lang="EN-US">ChinaPay</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">以及各个银行自己的网上银行等;四是以中国移动等电信运营商为代表的移动支付企业。</span><span lang="EN-US"> <o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US">
<1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在第三方支付方面,用户使用的主要用途为网购实物产品,使用和最常用的用户比例分别达到了</span><span lang="EN-US">70.8%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">个</span><span lang="EN-US">40.8%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;在选择第三方支付平台时,有</span><span lang="EN-US">47.5%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">的用户将安全列为最重要的考虑因素;同时,第三方平台的低费率将是吸引顾客的重要策略之一。</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在银行阵营方面,截止至</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年</span><span lang="EN-US">10</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">月,数据显示超过</span><span lang="EN-US">82%</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">的用户拥有信用卡且平均每位网民使用</span><span lang="EN-US">1.72</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">张,信用卡活跃用户达</span><span lang="EN-US">78%</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">,但其附卡开头却遭到冷遇,大部分用户更倾向于线下渠道办理信用卡,其办卡用户核心主要关注于安全、费用与便捷;在用户研究方面,信用卡用户年龄偏向中青年且以男性为主,所占比例达</span><span lang="EN-US">66.2%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">。</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在移动支付方面,艾瑞数据显示,</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年移动互联网经济规模达</span><span lang="EN-US">976.2</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">亿元,同比增长</span><span lang="EN-US">148.3%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">,增速远远超过桌面互联网经济,且</span><span lang="EN-US">2</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">者规模间差距不断减少;同时移动客户端的快速发展得益于智能机的快速普及,技术的发展推动了支付终端向移动端转移;</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年其支付标准等相关政策的出台、产业链的大力投入等导致中国移动支付市场规模增长超预期,占比超</span><span lang="EN-US">50%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;用户方面以年轻男性居多,主要支付方式为短信、</span><span lang="EN-US">WPA</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">和客户端;艾瑞调研数据显示进场支付需求强烈,但成本将成为最大阻碍。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">(</span><span lang="EN-US">3</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">)市场预测:</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">在移动支付方面:据</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">年与</span><span lang="EN-US">2013</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">年网民使用电子支付方式分布情况可发现,移动支付用户需求强烈,</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。随着中国移动互联网发展环境的不断改善与技术的不断进步,移动互联网产品将逐步形成合适的盈利模式,移动互联网的经济规模将迎来爆发式的增长,也将会有越来越多的传统互联网用户开始使用移动互联服务,移动支付将加快普及。在中国移动支付市场逐步放量,以</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子商务为代表的周边产业的快速发展将迅速带动移动支付向线下应用场景的拓展与延伸,线下场景将成为移动支付市场真正爆发的核心。中国移动支付市场趋势:</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">移动支付技术催生支付大融合(支付工具融合、支付账户融合、信息通道融合与商业模式融合);</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">产业链全面合作形成良性生态体系</span><span lang="EN-US">(</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">近端生态系统、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">生态系统</span><span lang="EN-US">)</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">现有资源促成企业发展方向差异化(平台化、全面合作专注一点、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电商、服务</span><span lang="EN-US">B</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">端市场强调商户拓展);</span><span lang="EN-US"><4></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">三大应用场景支撑三波发展浪潮(远程支付、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">电商、近端支付)。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">在第三方支付方面:艾瑞咨询认为,随着第三方支付企业的持续创新和业务拓展,其支付场景由最初的电商支付逐步渗透到线上、线下一切涉及资金转移的多元化领域,成为人们日常生活的重要工具之一;同时因为用户使用第三方支付的付费意愿较低,这也意味着在行业竞争不断升级、盈利压力持续加大的情况下,第三方支付企业将迎来一场实力与创新的较量。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">在银行阵营方面,经过多年的培育,市场已经形成了非常适宜信用卡使用的消费及其商业环境,其市场还算比较繁荣,同时我国信用卡用户对信用卡存在依赖性,刷卡比较积极,市场较为活跃但是由于附卡的使用价值尚未凸显,还需银行扩大进一步的宣传。在未来趋势中,若电子银行渠道得到改善,随着电子银行渠道的重要性逐步提高,将会有开云网页版登录入口,开云(中国)的用户选择线上渠道办理信用卡。对于我国银行企业来说,若是能率先在信用卡领域进行个性化、精细化运作,并将开云网页版登录入口,开云(中国)创新金融业务和功能附加在信用卡上,将会有机会迅速扩大市场份额。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">总的来说,目前电子支付的发展趋势将会引发</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">随着《支付清算组织管理办法》的出台,电子支付行业将会由牌照争夺战引发行业洗牌;</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子支付的行业化服务会更加深入;</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">随着支付工具的丰富和支付方式的不断创新,交叉风险放大,监管难度加大。</span><span lang="EN-US"><4></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">竞争加剧</span><span lang="EN-US">,</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">导致市场快速走向成熟;</span><span lang="EN-US"><5></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">竞争加剧</span><span lang="EN-US">,</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">导致市场快速走向成熟;</span><span lang="EN-US"><6></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">多模式融合与创新</span><span lang="EN-US">,</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">尽显资源优势</span><span lang="EN-US"><7></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">越来越多的高科技手段将应用到支付领域,中国互联网支付在国际支付网络中地位将越来越重要。</span></p>"/>
<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">电子支付:指从事电子商务交易的当事人,包括消费者、厂商和金融机构,通过信息网络,使用安全的信息传输手段,采用数字化方式进行的货币支付或资金流转。电子支付的业务类型按电子支付指令发起方式分为网上支付、电话支付、移动支付、销售点终端交易、自动柜员机交易和其他电子支付。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">(</span><span lang="EN-US">2</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">)发展现状:</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;
mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子支付是经济社会进入电子化、信息化时代的必然产物,也是支付体系中最活跃、最具发展前景的重要组成部分。作为电子商务服务业先导和重要组成部分的现代电子支付体系已经逐渐成为支持我国宏观经济良性发展、提升社会整体运行效率的战略基础设施,在降低交易成本、提高资金流转效率、带动金融创新等方面发挥着越来越大的作用。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">对比</span><span lang="EN-US">2012</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">年中国网民使用及其</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年期待使用的电子支付方式分布情况可发现:</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">网银支付在中国网民生活中占据非常重要的地位,其次为第三方网上支付;</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">移动支付用户需求强烈,</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">从以上简报可总结出目前国内电子支付市场主要有几大阵营:一是独立的第三方支付企业,比如快钱、易宝支付等;二是国内电子商务交易平台价值链延伸的在线支付工具,比如支付宝、财付通、百付宝等;三是银行阵营,比如中国银联的</span><span lang="EN-US">ChinaPay</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">以及各个银行自己的网上银行等;四是以中国移动等电信运营商为代表的移动支付企业。</span><span lang="EN-US"> <o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US">
<1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在第三方支付方面,用户使用的主要用途为网购实物产品,使用和最常用的用户比例分别达到了</span><span lang="EN-US">70.8%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">个</span><span lang="EN-US">40.8%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;在选择第三方支付平台时,有</span><span lang="EN-US">47.5%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">的用户将安全列为最重要的考虑因素;同时,第三方平台的低费率将是吸引顾客的重要策略之一。</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在银行阵营方面,截止至</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年</span><span lang="EN-US">10</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">月,数据显示超过</span><span lang="EN-US">82%</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">的用户拥有信用卡且平均每位网民使用</span><span lang="EN-US">1.72</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">张,信用卡活跃用户达</span><span lang="EN-US">78%</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">,但其附卡开头却遭到冷遇,大部分用户更倾向于线下渠道办理信用卡,其办卡用户核心主要关注于安全、费用与便捷;在用户研究方面,信用卡用户年龄偏向中青年且以男性为主,所占比例达</span><span lang="EN-US">66.2%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">。</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">在移动支付方面,艾瑞数据显示,</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年移动互联网经济规模达</span><span lang="EN-US">976.2</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">亿元,同比增长</span><span lang="EN-US">148.3%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">,增速远远超过桌面互联网经济,且</span><span lang="EN-US">2</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">者规模间差距不断减少;同时移动客户端的快速发展得益于智能机的快速普及,技术的发展推动了支付终端向移动端转移;</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年其支付标准等相关政策的出台、产业链的大力投入等导致中国移动支付市场规模增长超预期,占比超</span><span lang="EN-US">50%</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">;用户方面以年轻男性居多,主要支付方式为短信、</span><span lang="EN-US">WPA</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">和客户端;艾瑞调研数据显示进场支付需求强烈,但成本将成为最大阻碍。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> <o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">(</span><span lang="EN-US">3</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">)市场预测:</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">在移动支付方面:据</span><span lang="EN-US">2012</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">年与</span><span lang="EN-US">2013</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">年网民使用电子支付方式分布情况可发现,移动支付用户需求强烈,</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年</span><span lang="EN-US">2013</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。随着中国移动互联网发展环境的不断改善与技术的不断进步,移动互联网产品将逐步形成合适的盈利模式,移动互联网的经济规模将迎来爆发式的增长,也将会有越来越多的传统互联网用户开始使用移动互联服务,移动支付将加快普及。在中国移动支付市场逐步放量,以</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子商务为代表的周边产业的快速发展将迅速带动移动支付向线下应用场景的拓展与延伸,线下场景将成为移动支付市场真正爆发的核心。中国移动支付市场趋势:</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">移动支付技术催生支付大融合(支付工具融合、支付账户融合、信息通道融合与商业模式融合);</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">产业链全面合作形成良性生态体系</span><span lang="EN-US">(</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">近端生态系统、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">生态系统</span><span lang="EN-US">)</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">;</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">现有资源促成企业发展方向差异化(平台化、全面合作专注一点、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电商、服务</span><span lang="EN-US">B</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">端市场强调商户拓展);</span><span lang="EN-US"><4></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">三大应用场景支撑三波发展浪潮(远程支付、</span><span lang="EN-US">O2O</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">电商、近端支付)。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">在第三方支付方面:艾瑞咨询认为,随着第三方支付企业的持续创新和业务拓展,其支付场景由最初的电商支付逐步渗透到线上、线下一切涉及资金转移的多元化领域,成为人们日常生活的重要工具之一;同时因为用户使用第三方支付的付费意愿较低,这也意味着在行业竞争不断升级、盈利压力持续加大的情况下,第三方支付企业将迎来一场实力与创新的较量。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">在银行阵营方面,经过多年的培育,市场已经形成了非常适宜信用卡使用的消费及其商业环境,其市场还算比较繁荣,同时我国信用卡用户对信用卡存在依赖性,刷卡比较积极,市场较为活跃但是由于附卡的使用价值尚未凸显,还需银行扩大进一步的宣传。在未来趋势中,若电子银行渠道得到改善,随着电子银行渠道的重要性逐步提高,将会有开云网页版登录入口,开云(中国)的用户选择线上渠道办理信用卡。对于我国银行企业来说,若是能率先在信用卡领域进行个性化、精细化运作,并将开云网页版登录入口,开云(中国)创新金融业务和功能附加在信用卡上,将会有机会迅速扩大市场份额。</span><span lang="EN-US"><o:p></o:p></span></p>

<p class="MsoNormal"><span lang="EN-US"> </span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">总的来说,目前电子支付的发展趋势将会引发</span><span lang="EN-US"><1></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">随着《支付清算组织管理办法》的出台,电子支付行业将会由牌照争夺战引发行业洗牌;</span><span lang="EN-US"><2></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">电子支付的行业化服务会更加深入;</span><span lang="EN-US"><3></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">随着支付工具的丰富和支付方式的不断创新,交叉风险放大,监管难度加大。</span><span lang="EN-US"><4></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">竞争加剧</span><span lang="EN-US">,</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">导致市场快速走向成熟;</span><span lang="EN-US"><5></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">竞争加剧</span><span lang="EN-US">,</span><span style="font-family:
SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"">导致市场快速走向成熟;</span><span lang="EN-US"><6></span><span style="font-family:SimSun;mso-ascii-font-family:
"Times New Roman";mso-hansi-font-family:"Times New Roman"">多模式融合与创新</span><span lang="EN-US">,</span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";
mso-hansi-font-family:"Times New Roman"">尽显资源优势</span><span lang="EN-US"><7></span><span style="font-family:SimSun;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:
"Times New Roman"">越来越多的高科技手段将应用到支付领域,中国互联网支付在国际支付网络中地位将越来越重要。</span></p>"/>

我国电子支付发展现状与市场预测分析

1 楼
1)定义

电子支付:指从事电子商务交易的当事人,包括消费者、厂商和金融机构,通过信息网络,使用安全的信息传输手段,采用数字化方式进行的货币支付或资金流转。电子支付的业务类型按电子支付指令发起方式分为网上支付、电话支付、移动支付、销售点终端交易、自动柜员机交易和其他电子支付。

2)发展现状:

电子支付是经济社会进入电子化、信息化时代的必然产物,也是支付体系中最活跃、最具发展前景的重要组成部分。作为电子商务服务业先导和重要组成部分的现代电子支付体系已经逐渐成为支持我国宏观经济良性发展、提升社会整体运行效率的战略基础设施,在降低交易成本、提高资金流转效率、带动金融创新等方面发挥着越来越大的作用。

对比2012年中国网民使用及其2013年期待使用的电子支付方式分布情况可发现:<1>网银支付在中国网民生活中占据非常重要的地位,其次为第三方网上支付;<2>移动支付用户需求强烈,2013年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。

从以上简报可总结出目前国内电子支付市场主要有几大阵营:一是独立的第三方支付企业,比如快钱、易宝支付等;二是国内电子商务交易平台价值链延伸的在线支付工具,比如支付宝、财付通、百付宝等;三是银行阵营,比如中国银联的ChinaPay以及各个银行自己的网上银行等;四是以中国移动等电信运营商为代表的移动支付企业。

<1>在第三方支付方面,用户使用的主要用途为网购实物产品,使用和最常用的用户比例分别达到了70.8%40.8%;在选择第三方支付平台时,有47.5%的用户将安全列为最重要的考虑因素;同时,第三方平台的低费率将是吸引顾客的重要策略之一。<2>在银行阵营方面,截止至201310月,数据显示超过82%的用户拥有信用卡且平均每位网民使用1.72张,信用卡活跃用户达78%,但其附卡开头却遭到冷遇,大部分用户更倾向于线下渠道办理信用卡,其办卡用户核心主要关注于安全、费用与便捷;在用户研究方面,信用卡用户年龄偏向中青年且以男性为主,所占比例达66.2%<3>在移动支付方面,艾瑞数据显示,2012年移动互联网经济规模达976.2亿元,同比增长148.3%,增速远远超过桌面互联网经济,且2者规模间差距不断减少;同时移动客户端的快速发展得益于智能机的快速普及,技术的发展推动了支付终端向移动端转移;2012年其支付标准等相关政策的出台、产业链的大力投入等导致中国移动支付市场规模增长超预期,占比超50%;用户方面以年轻男性居多,主要支付方式为短信、WPA和客户端;艾瑞调研数据显示进场支付需求强烈,但成本将成为最大阻碍。

3)市场预测:

在移动支付方面:据2012年与2013年网民使用电子支付方式分布情况可发现,移动支付用户需求强烈,20132013年随着移动支付标准、产业链合作进程推进,中国移动支付将逐步进入快速增长阶段。随着中国移动互联网发展环境的不断改善与技术的不断进步,移动互联网产品将逐步形成合适的盈利模式,移动互联网的经济规模将迎来爆发式的增长,也将会有越来越多的传统互联网用户开始使用移动互联服务,移动支付将加快普及。在中国移动支付市场逐步放量,以O2O电子商务为代表的周边产业的快速发展将迅速带动移动支付向线下应用场景的拓展与延伸,线下场景将成为移动支付市场真正爆发的核心。中国移动支付市场趋势:<1>移动支付技术催生支付大融合(支付工具融合、支付账户融合、信息通道融合与商业模式融合);<2>产业链全面合作形成良性生态体系(近端生态系统、O2O生态系统)<3>现有资源促成企业发展方向差异化(平台化、全面合作专注一点、O2O电商、服务B端市场强调商户拓展);<4>三大应用场景支撑三波发展浪潮(远程支付、O2O电商、近端支付)。

在第三方支付方面:艾瑞咨询认为,随着第三方支付企业的持续创新和业务拓展,其支付场景由最初的电商支付逐步渗透到线上、线下一切涉及资金转移的多元化领域,成为人们日常生活的重要工具之一;同时因为用户使用第三方支付的付费意愿较低,这也意味着在行业竞争不断升级、盈利压力持续加大的情况下,第三方支付企业将迎来一场实力与创新的较量。

在银行阵营方面,经过多年的培育,市场已经形成了非常适宜信用卡使用的消费及其商业环境,其市场还算比较繁荣,同时我国信用卡用户对信用卡存在依赖性,刷卡比较积极,市场较为活跃但是由于附卡的使用价值尚未凸显,还需银行扩大进一步的宣传。在未来趋势中,若电子银行渠道得到改善,随着电子银行渠道的重要性逐步提高,将会有开云网页版登录入口,开云(中国)的用户选择线上渠道办理信用卡。对于我国银行企业来说,若是能率先在信用卡领域进行个性化、精细化运作,并将开云网页版登录入口,开云(中国)创新金融业务和功能附加在信用卡上,将会有机会迅速扩大市场份额。

总的来说,目前电子支付的发展趋势将会引发<1>随着《支付清算组织管理办法》的出台,电子支付行业将会由牌照争夺战引发行业洗牌;<2>电子支付的行业化服务会更加深入;<3>随着支付工具的丰富和支付方式的不断创新,交叉风险放大,监管难度加大。<4>竞争加剧,导致市场快速走向成熟;<5>竞争加剧,导致市场快速走向成熟;<6>多模式融合与创新,尽显资源优势<7>越来越多的高科技手段将应用到支付领域,中国互联网支付在国际支付网络中地位将越来越重要。

2017-09-25 09:48:42